Mouton Dressed as Lamb
Due to a prior engagement with our close friends Dr. Oetker and Ms. Crocker, we were very disappointed that we were unable to attend odd-faced moneybags Nat Rothchild’s £1-million birthday bash last month in Montenegro. However today we were very pleased to discover this label for Mouton-Rothschild’s second wine, Le Petit Mouton de Mouton Rothschild.
Signed ‘d’apres Jean Carlu’, the modern label is an accurate homage to poster designer Jean Carlu, who actually produced this striking label design for Mouton-Rothschild 1924, below.
Created in a similar modernist art-deco vein as A. M. Cassandre (of typeface and Dubonnet-advert fame), sure, the modern label a bit of a parody. But by harking back to an era of radical avant-garde creativity, the label shows that good design never goes out of style.
[Monday update: Crumbs, that last sentence was shit, wasn’t it? Apologies, 6.30 on a Friday afternoon is not the best time for eloquent wordsmithery, although we’re still chuffed with the title pun.]
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