maiomaiomaiomaiomaio
It’s Monday, and we’re feeling decidedly grumpy. I know, I know; you’ve come to expect nothing but rainbows and bunnies from Grogger, but today the rainbow is broken and the bunnies have scabies.
So apologies to Maio5 (or, possibly, ma-10-to-the-power-5 or perhaps malofive) but your label fails to impress us. It’s a compendium of all that has dominated the Monocle-imitating design world over the last five years; it might as well roll up its chinos, cycle to the nearest pop-up sashimi restaurant and browse the new range of Rapha trouser clips made from vintage Leica lenscaps on its iPad, the twat.
Sure, we all like a bit of bold black serif type, a nice bit of embossing. But what happened to the dot on the i? It looks like a bloody number one. What have you got against using an uppercase M? You’re quite happy to use them below, aren’t you?
Little numbers in circles? Check. Unnecessary forward slash? Check. And that black bar. Fucking useless chunky black bars, just sitting there, all chunky and black. They’re the equivalent of non-prescription spectacles – a pointless, vain affectation exhibited by wankers.
It’s nice, it’s cool, it goes well with our kitchen. But all the little fiddles show us just how hard this wine is trying to seem like it’s not trying; there’s just too much of nothing to be much of anything.
Designed by Bruto Studio
Comments