Sometimes you’re in a brainstorming meeting for a client that wants something engaging/vibrant/contemporary. And sometimes someone mentions graffiti. And then sometimes someone else mentions street art. And then it’s like a Mexican-standoff, just waiting to see if someone, anyone, is lame enough to mention Banksy. At which point, if someone does, a little piece of me dies.
Hip’n’cool graf-inspired packaging, which just makes the think the wine will taste like paint fumes and Euston.