Elegant update to a classic design and a new ‘shouldered’ bottle design for 1866 brandy from Malaga, Spain.
NB were asked by Pernod Ricard Spain to have a look at the packaging, bottle structure and branding for premium brandy 1866. Only sold in Spain, to a very niche audience of men aged 45 – 60, the packaging needed a refresh. Our role was to ensure that the packaging lived up to the product in the bottle.
So as not to alienate our audience we recognised that this was about an evolution not a revolution for the bottle, label and canister.
By NB Studio, London for Pernod Ricard.