We try not to reblog too much student or concept work. Packaging is a hard art to get through focus groups, revisions and technical limitations, so those ‘real’ examples deserve our attention more. Plus, kids, we can tell when it’s Photoshopped!
However, we love the simplicity, beautiful typography and the obvious effort that has gone into realising this concept for ‘Milk’ wine.
Graphic Design student Emily Hale has created and designed a ficticious San Fransiscan wine called ‘Milk’, after famous gay politician Harvey Milk.
See more of the packaging here.