As well as our day job of scraping the fur off our tongue before suckling the last remaining dregs from the nearest open bottle of plonk, we have been know to moonlight as graphical designers.
Now, the world of bleeding-edge graphic design is much further ahead that that of the wine world, probably about 10 years. Whereas the graphic design world is just getting over it’s love affair with bright green gradients and wonky typography, the wine world has just about grasped that they can use a sans-serif and people will still buy their wine.
So it’s refreshing to see examples of where the wine world is brought closer to the bleeding-edge of graphic trends. Step up Boundary Breaks, a riesling-only vineyard in Lodi, New York State.
Bold, minimal typography (Avenir! For wine!), parallax scrolling, arty face-to-camera-looking-gloomy portraits – we love it! Check tem out, breaking boundaries indeed.