Well, it’s spring: that time of the year where the makes a brief cameo, we scrape the mould off our Birkenstocks and D&AD release their award nominations. As always, it’s a mixed bag of genuinely good work, advertising back-patting and a sausage fest.
Here’s our round-up of wine stuff that is in-book and up for an award:
Agency: Spotlight, Client: Jidvei
A super-gold Aztec-style printed bottle with a spot UV varnish that reveals the name of the wine under a black light.
Agency: Morales y Euba (Moruba), Client: Arar
Very funky barber-pole graphics for this Rioja. BUT we have seen this visual before and we don’t think this design has ever actually been applied to a real bottle. We certainly can’t find any stockists or any images beyond what we’ve seen on design blogs.
Agency: Bruketa & Zinic, Client: Jako Vino
A very simple white label, debossed into thick uncoated paper, provides a ‘canvas’ to be painted on by drips of wine from the bottle.
Well, they’re all quite nice really, but nothing really earth-shattering concept-wise. And we have a real problem with entering mock-ups to be judged as real work.
However, the best wine-related entry has to be this project, selected in the writing for design category…
The Wine That Sold Beer
Agency: Colenso BBDO, Client: DB Breweries
Riffing on the idea that blokes don’t really care much about wine and would rather have a beer, these bottles were placed in New Zealand wine shops. On closer inspection they are coupon to receive money off DB beer.
Although not nominated for an award, we’d also recommend watching this advert from the same campaign.